KleverKid, the innovative after-school startup which helps parents find the right tutor for their kids, has announced an undisclosed equity investment from Aarin Capital Partners (Mohandas Pai and Ranjan Pai’s fund), along with a group of other marquee angel investors such as AnandaKallugadde, Sunil Kaul and Maina Sahi.
The startup was started in 2014 by Shabnam Aggarwal. Having worked in the education technology domain in India for over five years with companies such as Pearson, Datawind (Aakash tablet), and a Nokia-funded startup called MILLEE, Shabnam saw a pressing desire from parents to find better teachers for their kids. After understanding parents’ needs, she approached academies with her solution - a marketplace for parents and academies to connect, enroll, and leave feedback about their experiences.
KleverKid helps parents find and enroll in the best tuition and hobby classes for their kids. It gives parents a mobile one-stop-shop to find and enroll in these classes, making their lives simpler while ensuring their children get the highest quality teachers available in their area. Within six months of its launch, Shabnam found KleverKid had managed a good traction.
The after-school programs and tutors market in Delhi NCR is estimated to be around six million students, resulting in an INR 10,000 crore or a USD 1.7B annual market size. Many parents often rely on their word-of-mouth networks to make these vital decisions for their children, leaving them with poor quality teachers or forcing them to travel long distances to find the best classes for their child’s needs. Shabnam says,
“Our goal is to democratize learning. We believe no matter what age, race, religion, or social class a child comes from; they each deserve the best teachers that exist. By providing the highest quality information and feedback to parents across the nation, we believe we can help influence important decisions in a positive way, and thus bring the best teachers to the children who need them the most.”
The company has helped thousands of parents in accessing better classes for their children, and plans to help millions more over the course of the next year, growing its business from Delhi NCR to all Tier 1 cities across India. Shabnam further says,
“Having experienced investors and advisors such as Mohandas Pai, Umashankar Vishvanath, and Max Gabriel, who have built large, successful companies in the education domain, sets us up for wild success. I am immensely excited about the opportunity to learn from and build a company upon these prolific gurus’ expertise.”
Mohandas Pai, one of the investors says,
“The first and foremost concern for parents is always their children’s well-being. Shabnam and the KleverKid team have come up with an outstanding offering to meet their needs in a unique way leveraging using technology. I see a huge opportunity and the potential for rapid growth from here. I’m excited to mentor them to achieve their mission of democratizing learning and giving parents comfort and ease while making these big decisions for their kids.”
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