Intersection of enterprise collaboration and mobility is hot. Companies across the globe are moving to mobile and are trying out various collaboration tools to make communication smoother. Co-founded by Ranjeet Kumar and Deepak Rewadi, Applicate has created a 'Uni Channel' platform called ‘EXEED’ for a seamless execution across functions, roles and channels. The company has raised INR 3.5 crores at a valuation of 40 crores by 12 senior corporate professionals working at leadership positions in large corporates.
Ex-Coke executives, the duo have developed the unified platform to eliminate the need for different apps for different channels, functions and roles. The platform created by Applicate is a value addition to organizations who have to depend on different applications and vendors for different functions.
The platform has several apps bunched onto one platform- like Trade GINITM for connecting the Channel Partners, REMOTETM for tracking the effectiveness of promotions and below the line marketing campaigns and KITTM for Knowledge, Insight and Training apart from the next generation sales force effectiveness app TEEMTM for retail and Store CONNECTTM for emerging channels. As the name would suggest ‘EXEED’ is a mobile and web based integrated solution for Enterprise Execution, Effectiveness and Engagement and Data Anayitics (EXEED). The platform helps for driving Execution across Roles (front-line sales, managers and other hierarchy), Functions (Sales, Retail, Marketing, HR) and Channels (Distributors, Retailers, Vendors).
"We are already working with some of the top Indian and Multinational companies like Kelloggs, Britannia, Pidilite, Madura Garments, Hero and AppsDaily at pilot or scale-up stage and are at the final stage of closing the formal agreement with 22 more companies," says Ranjeet. The company projects a revenue of INR crores for 2015-16. Applicates has decided to raiss the funidng from industry professionals since they come onboard not only as financial investors but bring in other industry insights. Some investors include Rishi Vasudev (ex-CEO of Kelvin Klien, currently Flipkart VP), Vishal Chaddha (Media MArketing, HT Media), Amit Gupta (VP Urban Infra) and Rajiv Nayan (Director Business Development, TCS Canada).
Applicate is now concentrating on getting more clients onboard and plans to raise a series A of $5 million by the end of 2nd quarter of 2015 to fuel growth. Enterprise startups were booming in 2013 with a flurry of investments and enterprise collaboration tools are in the news again primarily to Slack's valuation of $2.8 billion. Homegrown enterprise startups are also creating waves globally and one can expect to hear more growth stories in 2015.
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