Education technology startups are seeing a spate of investor activity over the past few months with top venture capital firms validating their growth potential. Since April, at least five startups in the education technology space have raised close to $40 million in initial funding.
In April, three other firms in the education technology space, including Simplilearn, Purple Squirrel and Nayi Disha raised significant amounts from investors.
Mayfield along with Kalaari Capital and Helion Venture Partners invested USD 15 million in online certification courses platform Simplilearn, while Matrix pumped in an undisclosed sum into Purple Squirrel that organises industrial visits for college students. Nayi Disha, which offers engaging learning modules for preschoolers, raised USD 2 million in seed funding.
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According to PTI, in the education technology arena, online test preparation is among the fastest growing segment, and has been getting substantial venture capital interest.
"The online test preparation market for students up to Class XII is valued at USD 8 billion and is growing as much as 20 percent a year", said Zishaan Hayath, chief executive, and co-founder of Toppr.
"K12 education, which is into primary and secondary education system, is a large space but served by individual teachers," said Rahul Chowdhri of Helion Ventures, that has backed Toppr. "That is a hard model to scale and one needs a player who can democratise education in this country," he added. In March, Toppr expanded its network by acquiring competitor Easyprep.
Mumbai-based Embibe, which had raised USD4 million last year from Kalaari Capital and Lightbox Ventures, too recently expanded its reach by acquiring competitor 100Marks.
"Embibe offers customised modules to students that aim at addressing specific weaknesses based on analytics. Through technology, we aim to capture through technology what coaching classes can miss out on," said Embibe founder and chief executive Aditi Avasthi. Further, online test preparation platforms cost a third of the offline coaching class fee, making it a far affordable alternative, she said.
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