How Twitter Fabric can help startups and app developers in India


One of the fastest growing markets for mobile apps in the world, India is also one of the most exciting places for developers and entrepreneurs. Social media giant, Twitter launched its mobile developer platform Fabric last year in October.


Last week, Twitter held its very first event in India, #TwitterFlock, targeted at mobile developers and startups in the country. Over 250 participants gathered in Bangalore to interact with Twitter’s developer team and hear success stories of top brands that are using Fabric. Fabric’s head of developer relations, Bear Douglas, took the crowd through Fabric’s features, including recent updates to Crashlytics, the crash reporting tool which is now claimed to serve more than one million integrated apps.

Arvinder Gujral, Director, Twitter Asia-Pacific Business Development on 'how to leverage Fabric for startups and app development':

(video by Rukmangada Raja and editing by Anjali Achal)

How to leverage Fabric for your platform?

  1. Stability (Crashalytics): While some of the companies have integrated tweets into their app to power content through important events, others use Crashlytics to resolve bugs, crashes and to improve the app’s stability.
  2. Distribution (Twitter Kit): Answers from the Crashlytics Kit can be used to monitor performance metrics including user growth, engagement and retention with minimum effort. Digits SDK allows to sign-in(in your website) with Phone Numbers as well.
  3. Revenue (MoPub): Few players in India are also exploring MoPub to drive monetization. MoPub gives the flexibility of allocating the ad impressions to a preferred ad network on iOS apps (and will soon add Andriod to the mix).

Arvinder mentioned that solutions available via Fabric will help the developers to achieve a breakthrough in this thriving global mobile app market.

(You can check out the detailed developer documentation for more details on leveraging Fabric)

Also read: Five ingredients to make your startup a global success, by Arvinder Gujral of Twitter