Khadi back in fashion as MSME Ministry launches khadi denim designer wears

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Micro, Small & Medium Enterprises (MSME) Ministry has launched khadi denim designer wears to make khadi market more trendy and appealing to the youth.

Denim jeans, jackets, skirts and bags designed by NIFT graduates and other professional designers will be available at the exhibition-cum-sale centres at the khadi shops, an official statement said.

It also said that under the Prime Minister's Employment Generation Programme (PMEGP), a window will be opened at these centres, which will sell products made by micro entrepreneurs from all over the country.

"In the first phase, micro entrepreneurs from North East Region along with khadi institutions will be displaying their products in the PMEGP windows," it added. Products like cane, bamboo, munga silk, and andi silk and other handicraft items will be available at the shops.

According to PTI, the sale of khadi products have also increased by over 60 per cent after Prime Minister Narendra Modi's appeal to buy atleast one khadi garment, MSME Minister Kalraj Mishra has said.

"The appeal made by the Prime Minister in his radio address 'Mann Ki Baat' to buy atleast one khadi garment. As a result of the appeal, the sale of Khadi increased over 60 per cent," an official statement quoting the minister said.

On October 3 last year, Modi had advocated for use of khadi products as a homage to Mahatma Gandhi. He had impressed upon people to use at least one khadi product, may it be a handkerchief or even a bedsheet.

According to PTI, Mishra said this while inaugurating the khadi denim exhibition. He has also inaugurated Northeast PMEGP exhibition. Emphasising on the need to manufacture not only market oriented but also product oriented khadi, he said there is growing demand of khadi in foreign countries as well.

The products displayed in the PMEGP exhibition are produced by the artisans of North East region.

Image Credit : Shutterstock

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