OnePlus discontinues its exclusive tie up with Amazon India, partners with Flipkart

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After having sold two lakh units of 4G handsets on e-commerce platform Amazon as part of an exclusive partnership, smartphone maker OnePlus will start selling its devices on Flipkart.

 

"Starting June 22, the OnePlus One 64 GB (Sandstone Black) will be available on Flipkart at Rs 21,999," Vikas Agarwal, General Manager - India, OnePlus told PTI. The 16 GB Silk White variant is expected to be made available at Rs 18,999 in a few weeks, Agarwal added.

According to PTI, OnePlus started selling its phones exclusively on Amazon in December last year in India. "At OnePlus, it has been our constant endeavour to evaluate and evolve our go-to market strategy and this collaboration is another step in that direction. We are happy to have Flipkart as our new channel partner, in a bid to expand our reach and make OnePlus One more accessible to people across the country," he said.

Amitesh Jha, VP - Retail, Flipkart, said, "OnePlus is one of the leading players in the new age mobile tech world and we are excited to have the OnePlus One on our platform. Known for offering best-in-class technology and innovative products, we are confident that this product will resonate well with our tech savvy customers."


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