What your domain name says about your company

This article is sponsored by Radix

Google’s Easter Egg

You may have missed out on Google’s huge announcement but in case you didn’t see Larry Page’s official post, it’s on www.abc.xyz – which is also the current website for Google’s new parent company Alphabet.

Did you know Reliance Industries (RIL) has recently taken the domain extension .JIO – they plan on using 200 new domains for different businesses or departments like retail.JIO, petroleum.JIO, polymers.JIO,etc.

New web address endings have been a major game changer for strategic marketing. Top level domains or domain extensions, are basically the endings to websites just as ‘.in’, ‘.com,’ , '.co' , ‘.org.'. In the past, there were only 22 generic options and country code (cc TLD) extensions available.

In 2014, the Internet Corporation for Assigned Names and Numbers (ICANN) opened the doors for brands and entrepreneurs to create their own domain extensions.

Now there is no need for companies and startups to use misspelled or vowel-less names for their businesses and can instead choose a domain name that distinguishes their brand and is short and notable. Companies can choose these new domain extensions and secure a brandable domain that is the right fit for their company.

It makes more contextual sense to use a relevant extension that your brand can identify with. Take Lady Gaga for example whose non-profit organization Born This Way Foundation switched from bornthiswayfoundation.org to www.bornthisway.foundationto create a shorter, more memorable name. McDonald’s has acquired the very cool and self-explanatory www.bigmac.rocks domain, a great example of creative branding.

The fact is this – the new domain extensions impact every brand, business and even individual across the board and has significant implications in the fiercely growing online world.

The launch of .tech and adoption by tech pioneers across the globe

The domain ‘.tech’ provides startups, innovators, tech organizations and tech enthusiasts the ideal extension to showcase their ideas and creations. Businesses can now easily distinguish their innovative brands in the growing tech world to reach their target audience.

Co-founder of OnePlus Carl Pei, who recently revealed the highly-anticipated OnePlus 2 smartphone in the world’s first virtual reality product launch, is among the first of the tech industry’s leaders to reserve a ‘.tech’ domain. Carl, who is based in Shenzhen, joins a list of more than 40 tech innovators looking to differentiate their brand online.

Influential experts featured in a list of Top 30 Power Players in Tech that guide the industry on the latest devices: Linus Sebastian whose YouTube channel LinusTechTips has more than 1.7 million subscribers; Jonathan Morrison who has 1,22,000 Twitter followers and 120 million+ video views on his consumer-tech unboxings and reviews; and Austin Evans whose eponymous gaming PCs and smartphones review channel has more than a million YouTube subscribers, have each acquired their own ‘.tech’ domains as well.

Award-winning Italian startup Horus Technology will be using www.blind.techfor marketing its wearable device which is designed to assist visually-impaired persons.

.tech is now available for general registrations at leading registrars such as GoDaddy and Namecheap. As part of the .tech launch, you can also use the coupon code TECHLAUNCH on www.get.tech.

To help you make the most of your .tech domain, the .tech team at Radix is also planning the launch of '.tech membership program' where everyone with a .tech domain will have access to special discounts and services that are necessary for startups to launch their ideas with ease Few examples of these services are logo designs, project management tools etc.

If you are either a startup on a .tech domain or a startup whose services can be featured on this platform for other startups to make the most of, please reach out to our .tech team at [email protected].