After spending more than 12 years in the advertising field, Vandana connected deeper with her inner self and then blocked the domain name ‘Pretty Pink Pebbles’ two years ago.
She loves calling herself a ‘happiness developer’. She thinks she has an objective with which she has come to the world – spread joy and happiness to the world around her and bring art to everyday life.
“Not everyone has space in their homes. With everyone eager to create cosy corners in their homes, such art pieces come in handy,” says Vandana, popularly known as Ana J in the art fraternity.
Ana are the last three letters in her name and J is her surname’s initial. Interestingly, Ana is a Hebrew/American name which means Grace.
Pretty Pink Pebbles started as a blog and the website is two weeks old now. Vandana has opened up her art for sale and some pieces have moved out and the feedback, she says, is clearly overwhelming.
“Online art is shaping up big time. Artists are getting to hone their own image. A business angle too is being given to art now. I am hopeful of a positive growth to art,” says Vandana.
More about Vandana
She is an artist and a writer who is building her own brand, Pretty Pink Pebbles. In addition to her canvas arts, she also has some vibrant and cute kettles and pebbles to which she extends her art. Going ahead, she would like to introduce hand painted scarves and similar lifestyle products under the brand name ‘Abstract Harmonies’.
Vandana is a graduate from Delhi University and subsequently pursued a diploma in fine arts from Delhi Institute of Arts and Technical Education. In her earlier avatar, she has worked as a creative professional and crafted some wonderful campaigns and television commercials with some of India’s finest advertising agencies like Lowe Lintas, Grey Worldwide, Publicis India, JWT, Draft FCB Ulka to name a few, for some of India’s leading brands like Nestle, Pepsi, Samsung, Whirlpool, Maruti Suzuki, Dish TV, Dabur, and HP.
Vandana says she has had an awesome learning curve in the last two years, ever since she started the blog. She created the website herself and became entrepreneur with help from the internet.
“It hasn’t been difficult either and it has in fact helped me expand business. I picked up my pop-up shops in premium locations and have started retailing. I spent a lot on printing and packaging too,” says the artist-entrepreneur.
Eventually, Vandana wants to establish herself as an artist. In her free time, Vandana likes to write, she is currently working on a compilation of short stories.
She also does handpainted stuff and wants to collaborate art with lifestyle and fashion. A one-man show, Vandana wants to tie up with some jewellery brand too in the future to come up with lifestyle products.
Having put all her savings into the venture, Vandana plans to diversify her art. She might come up with limited edition art collection or even handpainted art. “It is art at the end of the day and even a pink dot in my art has a purpose, it means something. Nobody should feel small and I strongly believe that everything is extraordinary,” says Vandana.
This artist believes in the divine and says that artists are just a channel, a spiritual way to connect with the Almighty.
Her son loves dabbling with colours too
She is extremely proud of her understanding family. Vandana says her 7.5 years old son has taken a fancy to art.
“It’s a humbling experience to see him get back from school and rush to my studio to see what I created during the day. He knows his mother is creating something and just to see the joy on his face is awesome. My studio is a happy and soulful place and even he comes and works there at times, it is such pleasure to see him work in that space,” says a proud mother.