A decade ago businesses and enterprises were expected to have a physical office space and an online presence was considered a bonus. After the Internet and e-commerce became mainstream in India, the roles were reversed – strong web presence was deemed the norm and physical office spaces took on a secondary, optional role. Times have changed again quickly. Customers now consider mobile apps to be the ‘litmus test’ of a company’s credibility.
With ‘mobile eating the world’ customers expect startups and even legacy players to have a strong mobile presence. But most traditional offline businesses and early-stage startups that do not have the necessary firepower to develop native mobile apps from scratch in-house. Plobal Apps, a two-year-old Pune-based startup, aims to solve this pain-point for traditional businesses and bootstrapped startups with their do-it-yourself (DIY) native app development platform.
Story so far
Co-founded by Atul Poharkar (30), Aliasger Motiwalla (27), and Abhishek Jain (28), Plobal Apps is a technology platform that provides SMBs and legacy players with integrated mobile business solutions. Their aim is to help both traditional and new-age businesses develop native mobile apps quickly (in 10 minutes) through their platform.
As the CEO, Atul overlooks complete product development and marketing for Plobal Apps. He was earlier the Founder and CEO of Icrave.in. Abhishek, whose expertise lies in cross-platform development and integration, is the CTO at Plobal Apps. He was earlier the CEO for NoahArc and President of products for Webricks. Aliasger is head of strategic partnerships and sales at Plobal Apps and has prior experience in sectors like digital publishing, advertising, SaaS products, and IT sales. He was also the former head of sales – India and Middle East for WDM Group.
Plobal Apps provides its users a ‘Do It Yourself’ environment for mobile app development. It is currently focussing on businesses in the hospitality, lifestyle, and e-commerce space. Consisting of a team of around 30 based mainly out of Pune, Plobal Apps claims to have developed about 1000 apps for over 500 clients so far. Their long term vision is to revolutionise the m-commerce space in India by tapping into the highly potent app market that is growing exponentially.
Their website claims that users can create and develop an app in 10 minutes in five steps by choosing the category, selecting desired features, uploading necessary content by dragging and dropping, testing the app and finally paying and publishing the app. Atul adds,
The purpose is not just to empower non-tech business owners in the SMB industry to create an app on their own, but also provide a quick and easy platform for an app developer to offer native-app development solutions to our clients.
Plobal Apps charges businesses a fixed fee for developing apps on their platform and hands the APK to them after development. Other than the direct B2B model they have a reseller programme available to enable advertising agencies, digital marketing agencies, social media agencies, website and mobile development companies create fully native apps on both Android and iOS mobile platforms for their clients. They are also one of the partners and offer their platform to customers of Shopify.com, the market leader in DIY website space.
Going forward, Plobal apps aims to bring onboard 10,000 companies and about 400 re-sellers by the end of 2017. The startup is also looking to raise funds to help them boost growth and also strengthen their tech team by hiring more engineering talent. Currently, the startup caters to app developers under five main categories – hospitality, lifestyle, spa, real estate, and bands – and is planning to add more categories in the future.