Why this Pakistani ad directed by an Indian is taking the sub-continent by storm

14th Jun 2016
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This story is not to be read but to be seen. A Pakistani advertisement, directed by an Indian for the holy month of Ramzan, is taking the sub-continent by storm. This advertisement that has gone viral on social media is probably one of the most beautiful things you will see today. It conveys a very strong positive social message.

Directed by Vasan Bala, the writer for ‘The Lunchbox’ (2013), ‘Bombay Velvet’ (2015) and ‘Dev.D’ (2009), the ad has already been viewed nearly 6 lakh times. It was posted on the Facebook page of Surf Excel Pakistan on Friday. The hero of this 2-minute long advertisement is an adorable child who wears his best clothes and goes out to have fun with his friends right before iftaar (breaking of fast) begins.


When he spots an old samosa vendor’s cart get stuck in a ditch on his way to the market, he brings his friends along to help him. The little boy takes some of the samosas in his kurta and goes out to the market, screaming, “Samose le lo, garam garam samose,” reports The Huffington Post.

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