Why are women discussing trouser pockets on social media? While women's fashion continues to be colour-coded, why are basic features like pockets missing?
Why are there no pockets on women’s clothes? And the ones that do have pockets that are too small and impractical? Be they gym wear and sweatpants, or formal trousers and jeans, or ethnic outfits, pockets are rare to come by in women’s wear.
Don’t women need to carry keys and a mobile phone? Is a woman expected to jog or use a treadmill with a handbag slung over her shoulder? Is the conspiracy theory of a secret understanding between women’s trouser manufacturers and handbag companies true? As we get ready to usher in 2017, women (and a few men) have been tweeting on the topic of the missing pocket. Check the tweets below that range between angry, indignant, sarcastic and funny, to get an understanding of what seems to be a silly topic but can actually be pretty annoying in the long run.
1920: Women's sufferage
2016: Female presidential candidate
2017: Real pockets on women's clothing, maybe?
— Tori Schick (@TORISCHICK) December 19, 2016
Can women's activewear lines please start putting pockets on their pants??? We need pockets! 😠
— Jocelyn (@Jocelyn113) December 19, 2016
YOU KNOW WHATS ALSO SUPER MESSED UP? WOMEN'S POCKETS. I CAN'T FIT ANYTHING IN THERE BRO. GIVE ME MEN'S POCKETS. I DON'T UNDERSTAND.
— Michelle Contreras (@MichiContreras) December 20, 2016
they don't make pockets on women's pants so you're forced to buy purses IT'S A GLOBAL CONSPIRACY
— con (@Conxor) December 15, 2016
i cant believe it's almost 2017 and fake pockets on women's jeans are still a thing
— pam (@pampulvirenti) December 8, 2016
Why are women's clothes jipped out of pockets. Like even if they have a purse why take the time to make pockets less efficient I dont get it
— Ellis McPickle (@JoryKeefauver) December 5, 2016
Crazy concept: women's pants with front pockets big enough to fit your WHOLE hand or phone into it 😱
— Elisha Illgner (@ElishaIllgner) December 9, 2016
So where do the pink dumbbells come in? From gender-specific colours and toys (cars for boys and dolls for girls) for children, to colour-coding grown women’s gym accessories, manufacturers seem to invest their efforts into the ‘looks’ of products for women rather than the ‘utility’ factor.
This thought process can actually be dangerous. It is shocking that it was only in 2012 that a female dummy was made a mandatory part of frontal crash tests in USA. So, for a 100 years a dummy representing the average male was used in crash tests. This may have had a substantial impact on women’s automobile safety. If airbags are designed for the average male, they will strike most men in the upper chest, creating a cushion for their bodies and heads. For the more petite gender, the airbag is likely to hit the chin first, snapping their heads back, potentially leading to serious neck and spinal injuries in women.
There are several more unisex products and services that continue to be male-focussed in design and execution. If manufacturers are serious about catering to female clientele, they need to think beyond colouring their products pink and a range of pastel shades, and focus on factors like comfort, safety and ease of use. If they are still interested in colour coding, why not think out of the box and have kitchen appliances in shades of blue – to induce the manly man to cook?