In the last few years, Instagram has gained enough popularity to become one of the most sought after social media platforms for brands and individuals alike. For the uninitiated, Instagram is a visual content-creation platform which enables its users to upload still photographs and short videos. The main reason this platform is such a favorite among users is because of its style filters and image editing capabilities. It allows brands to reach a growing audience and creatively engage with its customers. Research has shown that users are more likely to engage with brand's content on Instagram versus other social media platforms.
Image : shutterstock
Read on to know why you don't have to be picture-perfect to succeed on Instagram.
Instagram is all about pulling the viewer deeper into your story. When a user visits your profile for the first time, every picture of yours should encourage him to keep scrolling in the want of seeing more. You don't need to own a DSLR camera for this purpose or even have the prettiest product. Even a simple phone camera will do. Your knowledge about which angle looks best and which filter will make your product come alive is what will make your profile look stunning. Supply every image with a short explanation. In some cases, less is more.
We are all flawed at some level and brands are no different. Sometimes, it is the most honest pictures that tell the best stories. Don't be afraid to show that your brand has its moments of imperfection, too. People relate to genuineness on a profound level. Capturing and uploading candid moments makes users relate to the brand and people want to do business with people. This doesn't mean that you go ahead and upload low-resolution pictures. Instead, take your followers behind-the-scenes and give them a glimpse into the goings-on of your company as this will keep them coming back to your profile for more.
You don't have to own a fashion or beauty brand to make your presence felt on Instagram. Neither do you have to be a professional photographer to click the best pictures that can be termed Instagram worthy’. At first, you might need to challenge yourself and take your time to understand what it is that you want to display to your followers. However, as time passes and you keep uploading photos, Instagram posting becomes a habit and you no longer have to wait for the perfect situation to arise to click a picture. Experimenting is the key to success on social media.
Marketing yourself or your brand on Instagram can help you reach a whole new target audience. From Zomato to Oreo India, a lot of diverse brands are taking Instagram by storm. Follow the above mentioned techniques and you can jump on the bandwagon too.