JustCall is taking SMBs global with its cloud-phones


Gaurav Sharma, founder of Justcall, shares his experience with the team of YourStory.

Gaurav says, "My father served in the Air Force for 15 years and then moved to the education field. My mother was a teacher for almost 15 years. My upbringing taught me the value of money and the importance of hard work. When I started my entrepreneurial journey after college, my father told me to never forget the three Ps - Peace, Patience and Perseverance. And if you put in hardwork with 100 percent honesty, sooner or later, you will succeed. So, during my startup journey, I followed strict financial discipline and maintained my patience despite facing lots of rejections and failures. I kept on working hard with an undying hope and belief that success was just one night away. These learnings helped me build successful bootstrapped businesses.”

Gaurav started SaaS Labs Inc. on 17th February 2016 to experiment with a couple of product ideas. He then went on to publicly launch the company’s product JustCall.io on 2nd December.

Twenty eight-year-old Gaurav has till now built four companies, out of which two were hits while the other two met with failure. He sold his last company to the New York Times, and before that, sold an analytics company to LA-based Science, Inc. He has also done a couple of angel investments in the SaaS/B2B space.

Founder, Justcall

What does Justcall do?

Justcall provides a cloud-based phone system software to businesses. It helps them get phone numbers in different countries where they are selling. They can thus make sales calls or receive support calls on these numbers and track all their calling activities. As the software works on web, mobile and desktop, the sales or support reps can work from anywhere, with one still being able track their work and productivity.

The product helps salespeople increase their work productivity, enabling them to just focus on making calls while leaving call tracking and logging to it.

Some of the important features of this phone system are: -

  • International phone numbers.
  • Make calls from phone or computer.
  • Forward incoming calls to phone.
  • Voicemail to other team members. Call routing and distribution. Office hours settings.
  • Voicemail by email. Call tracking and recording.
  • Send and receive text messages.
  • Integrate with different help desks and CRMs.
  • Get beautiful appointment scheduler and click to call to generate more leads

Market size

The company is operating in the cloud telephony space, a market valued at between $5 billion and $8 billion.

Justcall has been able to sign up over 1,000 businesses, and has converted 102 of them into paying customers. By January 2018, it aims to have 40,000 daily users, from more than 2,500 companies with $1 million in average rate of return.

The company relies on monthly and annual subscription plans depending upon

  • Team size
  • Metered or unlimited calling.

Justcall is a 15 member-strong team today, which is bootstrapping and yet profitable.


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