SEO – a term that most of us have heard over the past few years and one that is becoming increasingly popular now more than ever. SEO stands for Search Engine Optimization, which is nothing but a set of rules that should be followed by any website to boost their search engine rankings. SEO is also a great method for improving the quality of the website, and making it user friendly.
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SEO is vital in today’s competitive market. IT not only puts you ahead of the competition but also helps in the smooth running of a website. Users tend to trust a website if it appears on the top of their search list, and needless to say, SEO is great for social media promotion as well.
Now that we have dealt with the obvious benefits of SEO, here are eight new trends of the SEO world that need attention in 2017:
Home-based voice search will increase
The brand new Google Home or even Echo by Amazon lets users to search the internet even without lifting a finger. Users can do anything from booking movie tickets to ordering food effortlessly. This is a trend that is becoming increasingly popular, with new features being added every day. This will give businesses a new way to be discovered by the users.
Mobile first strategy
There’s no denying that a large portion of internet traffic is drawn from mobile devices, making developers keen to develop more mobile-user-friendly page layouts and designs. It is important to identify where your website draws the most amount of traffic from. While mobile traffic percentages continue to soar high, there are still some businesses which have most of their users sitting behind a computer screen.
HTTPS becomes a must
HTTPS, or Hypertext Transfer Protocol Secure, keeps the data that is exchanged between the user’s computer and a website secure. Customers are becoming more internet-savvy and now place a premium on websites that offer security. Users, while visiting a website expect or deserve nothing short of security and of course. So if you want to sweep the brownie points, you should definitely switch to HTTPS. It won’t even burn a hole in your pocket.
Social media – the new quality referral traffic
People are increasingly turning to social media for everything from customer support to discovering new products. Social media has ushered in an age of intense user engagement and activities on the internet. There is no doubt that the social media will become a marketplace for referrals and information exchanges.
Long-form content will perform better
Long-form content that is typically more than 2,000 words is likely to perform better than others. There are organic ways to convert website visitors into revenue, leads, and sales.
While other companies keep themselves updated with these SEO trends, you wouldn’t want to fall short, would you? In a day and age where the bulk of work is done on the internet, having a solid game plan is very essential because the visibility of your company on the user’s searches is what makes or break the chances at success.