As part of its tenth anniversary celebrations, online marketplace Flipkart is celebrating July as the Month of the Customer. Under this, top executives, including CEO Kalyan Krishnamurthy, and employees across business functions will visit customers across the country this month.
The exercise is aimed at getting direct feedback from customers—on what they like about the platform, what more they expect, the products they are interested in buying, and the kind of solutions they need.
Flipkart expects its next 100 million customers to come from tier-2, tier-3 and tier-4 towns like Amritsar, Bhopal, Cuttack, Guwahati, Indore, Jamnagar, Nashik, Patna and Vijaywada—all of which will be covered in this programme.
In a press statement, Kalyan Krishnamurthy, CEO, Flipkart, talked about the inspiration behind celebrating customers. “Customers are at the heart of everything we do, which is why all our work in the past decade—our innovations that drove adoption and affordability, tech advancements, and category expansions—was done to simplify and bring value to our customer’s life. As we dedicate this month to our customers, we would like to take this opportunity to get to know them better by personally interacting with them.”
Throughout the year so far, Flipkart has been taking steps to celebrate their decade-long effort through initiatives like selecting an employee as CEO for a day, Big10 Sale, etc. June was the Month of Innovation in which Flipkart announced launching Gridlock Hackathon, an innovation platform to crowdsource innovative, implementable solutions from the tech community to help ease Bengaluru’s traffic problem.
Flipkart also plans to launch grocery and furniture categories in larger scale this year. They have already launched their own private label—Flipkart Smartbuy—across electronics, consumer durables, and fashion. They are also acquiring rival e-commerce firm Snapdeal, in what is believed to be a historic deal in Indian e-commerce industry. Over the last few months, Flipkart has raised $1.4 billion, and acquired eBay India too.