Ola and Zomato forge partnership to provide integrated services
Ride-hailing startup Ola and food discovery and ordering platform Zomato on Thursday announced a strategic partnership that will allow the two players to offer a range of integrated and exclusive services to their customers.
Zomato will integrate Ola APIs into their app, giving easy access to mobility to customers looking for restaurants/eating out options on their app. Thus, a user will be able to book an Ola ride to the restaurant straight from the Zomato app.
As part of this alliance, Ola Money (mobile wallet) will be integrated into a digital payment solution within the Zomato app and website to enable secure and seamless payment on Zomato for orders placed on Zomato’s properties.
Zomato partner restaurants will also set up special zones, where customers can book an Ola.
Ola Play (connected car platform) customers will be able to view restaurant/food options, read reviews, order food as well as make table reservations through a customized Zomato micro-app on Ola Play.
In a press statement, Saurabh Mishra, Director, Alliances at Ola, says, “This partnership with Zomato brings increased convenience, seamless mobility and dining or ordering experience to the customers of both the platforms. From bringing in the ease of scrolling through the Zomato app while enjoying an Ola Play ride, to the convenience of booking an Ola ride and paying through Ola Money at various Zomato properties, this partnership is a win-win for users on both sides."
Last September, Ola had partnered with Practo to provide seamless and stress-free healthcare experience for their customers. Through that integration, the user could book a cab for a doctor visit directly through the Practo app.
Zomato too had a partnership with Paytm to make the online ordering experience smoother for its customers. Customers could pay for their online orders on Zomato using the Paytm Wallet, in addition to the existing payment options of credit/debit cards, netbanking, and cash on delivery.