SMS is here to stay because MSG91 believes so!


When a bunch of young entrepreneurs decide to change an industry, they are often laughed at. After all, who wants to enter the Red Ocean industry of Bulk SMS? But that’s exactly what the founders of MSG91 did. Because they believed that SMS is the backbone of communication and no other medium can replace the medium’s reliability and instant delivery speed.

SMS is quite personal and directly reaches a user’s phone. It enjoys the highest readability ratio and conveys the message instantly and securely.

MSG91 was founded in 2010. Today, the company has over 5,000 customers, including Barista, NTPC, Policy Bazaar, Intuit, Razorpay, 1MG, Ixigo, Blackbuck, Mahindra, Reckitt Benckiser (RB), MakeMyTrip and others. So what did this team do that most people couldn’t in the bulk messaging industry?

Multiple Operator Delivery

With MSG91, the SMS reaches its targeted receiver 99 percent of the time. And that’s only because if one operator fails, MSG91 delivers it through another operator.

But doesn’t every bulk SMS provider do that? Not really. When a message is not delivered by one operator, most bulk messaging providers get another operator to send the remaining messages. This means that those undelivered SMSes are never really addressed.

But MSG91 has a system where receivers of previously undelivered messages also get the message from other operators.

Another key USP is MSG91’s Send OTP service. This service specifically ensures the delivery of one-time-passwords (OTPs). And for every OTP that doesn’t get delivered, the users can opt for a phone call at no extra cost to the sender (in lieu of a message).

Team MSG91
The smartest SMS campaign you badly need!

So how successful was your last SMS campaign? Who opened your messages? Who didn’t? Who clicked on your links and from where? If you have these answers, a world of business opportunities opens up for you.

MSG91 gives you a major differentiator called the mCampaign. The mCampaign service gives you the power to make optimum use of customer analytics. Segregate your customers, follow up, convert leads – make REAL use of each SMS delivered.

The soul of MSG91

Service. Service. Service.

And not to forget, a committed team that has superpowers – namely fresh ideas, and a habit of going out of their way to delight the customer and truly solve their problems. The core team has 15 members who are directly involved in supporting customers, while 35 other members are busy in research and development. The company’s clients trust MSG91 to deliver, come what may.

MSG91 rewards startups

Startups get 25,000 messages absolutely free of cost when they sign up with MSG91. This is for every month up to six months, so a startup practically gets 1.5 lakh SMSs to use. More than 1,000 startups have signed up for this service. MSG91 also wishes to give back to the community through selling cost-effective SMS plans to NGOs and has recently onboarded their first customer for this initiative – Prayas Corp, an NGO that works in the field of education and healthcare.

And what’s the secret ingredient to their success?

Well, MSG91 does not have a sales team. That’s because MSG91 believes in onboarding more clients by way of excellent post-sales services. The backbone of India’s leading bulk messaging provider is their team of Support Heroes who are completely dedicated to educating people about using bulk messaging to the optimum and for solving their problems. The company’s robust service is their biggest sales pitch!

Team MSG91 has elevated the standards of bulk messaging simply because SMSes are here to stay.

Need we say more?


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