How Social Media Could End Up Killing Your Business
Yes, social media has become the most powerful media platform, which can enable brands to have direct access to customers like never before. But take a moment and reflect on the adverse impact of the phenomena and how you must be careful of the pitfall. Social media is a great way to build a business, but if you're not careful, it can tear your business down just as quickly. As crucial as it is to be trending on digital media, it is also important to revise and update your social media strategy to avoid dangerous mistakes.
If you're not careful, here's how social media can end up destroying your business.
Posting similar content across several platforms
People consume content differently across different platforms. Yes, you might find the same person on Twitter, Instagram and LinkedIn, but rest assured, that person is looking to gain different things from the three diverse platforms. On Twitter, they must be looking for information in short sentences. While Instagram feeds, provide him with amazing pictures and LinkedIn is to expand their professional network. As a business, you can’t afford to feed your followers the same content across different platforms, sooner or later you will loss that hard worked traction.
Keep hashtags in check
Using too many hashtags makes your brand look desperate. If you are going to use hashtags, make sure you do it tastefully on platforms that support the use of searching by hashtag. For example, refrain from using hashtags on LinkedIn as they only appear as searchable on mobile.
Making grammatical errors
With the internet becoming a melting pot for grammar savvy users, businesses must take extra precaution with the content they put out for consumption. Therefore, it is expected of organization to hire a social media team, who can speak impeccable English, to keep unwanted spelling and grammatical errors at bay.
Not responding to customer complaints
If you've put your business on social media, you need to be prepared to deal with complaints and queries from your customers and potential consumers. So, train your team to respond to harsh and negative comments. Also, ensure your team responds to customers within 24 hours otherwise word will spread soon that your business doesn't care for its customers.
Constantly promoting your products
Social media is much more than a simple marketing tool and therefore direct product pitches should be rare on digital. Instead, use your social accounts to interact with your audience by posting engaging updates. Ensure that your advertising posts account for less than five percent of your total posts so that your profile doesn't look like a marketing catalogue.
There is no doubt that social media is one of the best ways to reach your target consumers. However, if you don't effectively handle its negative impact on your business, you are likely to lose your customers and your business in the long run.