So you’ve got your startup going and have successfully made it through the proof-of-concept and go-to-market phases. The product/solution is doing reasonably well and you’ve acquired customers who seem to be happy. Now comes one of the biggest challenge for any startup founder -- customer retention, especially in today’s social-media fuelled age where angry rants by even a single dissatisfied customer could mean the loss of valuable market share.
While larger corporations and enterprises with their established market presence may find it easier to attract and retain customers with focussed strategies and cutting-edge customer relationship management (CRM) tools, for startups and small and medium enterprises (SMEs) it is a different story altogether.
As you grow, you need to keep pace with your customer’s preferences, evolution and expectations – ask any successful entrepreneur and they’ll tell you this is critical to your success. Developing solid relationships with your customers is therefore key. The number of channels through which you need to do this is multiplying every day, not to mention that everybody wants a response on the go, and not just when they’re at the office.
Hear it from the experts
Salesforce is the world’s leading CRM technology and cloud computing platform and offers solutions for businesses of every size to build satisfactory and long-lasting relationships with their customers. Due to their extensive and deep experience in this space, they are undoubtedly the best people to advise startups about the importance of CRM in their journey, how they can stay attuned to what their customers want and deliver it successfully, thereby ensuring customer loyalty.
In association with YourStory, Salesforce is organising a meetup on the topic ‘How startups can start their CRM journey’ to be held in Bengaluru on October 6, to help startups enhance their customer experience. Speaking on this will be Sanjeev Saha, Director Sales - SMB India at Salesforce. This will be followed by an interactive panel discussion of experts from startups, marketing and venture capital, which will explore the challenges that young startups face with respect to CRM, especially when scaling up.
For instance, consumers are taking to newer channels of communication every day and rapid developments in technology mean that something new disrupts the landscape even before you can put in a strategy for the existing paradigms. So the one thing that everybody is fighting for is customer loyalty, because it makes all the difference between surviving and thriving and going extinct! The workshop will tell you more about the channels and methods you can use to stay on top of your customer relationships and take them to the next level while focusing on your core offerings.
So, if you want to wow your customers today and keep them for years to come, don’t miss the event being held at JW Marriott, Vittal Mallya Road in Bengaluru on Friday, October 6, from 5.00-6:30 pm.