Got an innovative idea to boost omnichannel sales or retail distribution numbers? Sign up for the P&G Startup Challenge


P&G Startup Challenge is an amazing platform where startups get an opportunity to collaborate with P&G, one of the world’s largest FMCG companies. The programme, conceptualised by P&G and being run by Kraftshala, aims to provide a unique set of high level business challenges that require innovative tech-enabled solutions which work at the scale of the P&G’s vast sales & marketing network.

The P&G Startup Challenge has two very interesting problem statements:

How do we leverage disruptive technology solutions to explode distribution for P&G brands?

India has a complex and fragmented traditional store landscape which makes it challenging to drive effective distribution. Technology-enabled solutions can transform current distribution models in various ways. Some examples are: minimising retailer dependency on sellers, improving availability or automated replenishments, improving retailer coverage via e-payments, and driving up retailer pull via mobile-based CRM programmes. We are looking for these and other disruptive tech-enabled solutions which can help explode distribution for P&G brands. 

How do we create a seamless shopping experience to drive conversion in an omni-channel (online or offline) environment?

More and more consumers are going online via smartphones, while they continue to purchase their daily and monthly needs in an offline world. In this always-on environment, we also have more data on what consumers need and when they need it, what media they look at, what products they have used in the past and where they mostly shop. The online shopping experience offers the benefits of superior assortment, convenience and consumer reviews, whereas the offline environment provides the advantage of touch and feel. We are looking for disruptive tech-enabled solutions which can create a seamless shopping experience for consumers by leveraging the unique capabilities and data from the online and offline world to drive higher conversion for P&G brands.

The first problem calls for improving the last-mile distribution of P&G brands, while the second problem calls for creating a seamless shopping experience for consumers across online and offline channels.

To participate in P&G’s Startup Challenge, startups are required to submit a proposal that outlines a solution for any one of the given challenges. Shortlisted candidates will get to present a working model or proof of concept in front of a jury comprising P&G India Leadership Team members.

The startup also needs to plan how they can potentially pilot the solution in the simplest possible way, what results or benefits can be expected to solve the business challenge, and what support would be needed.

The winner(s) will get a chance to collaborate with P&G to scale their proposed solution if it turns out to be a feasible one!

So register now and grab this amazing opportunity to collaborate with P&G. Last date to submit your proposals is October 31, 2017.


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