It is no child’s play for Channapatna toymakers, as Chinese imports kill their markets


Moving beyond toys, artisans in a Karnataka village make curios, and use new toy making and marketing methods to overcome challenges posed by cheap Chinese imports and restore the glory of Channapatna’s non-toxic wooden toys

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Toys are not mere toys. They are the main livelihood for a majority of people in Channapatna in Ramanagara district of Karnataka. Channapatna is about 60km from Bengaluru on the Bengaluru-Mysore highway. Channapatna toys boast of worldwide market, as these wooden toys are natural and free of health hazards.

The toymaking tradition, which enjoys a geographical indication (GI) tag, dates back to the times of Tipu Sultan. During his reign, Tipu received a wooden craft piece as a gift from Persia and he fell in love with it. He is believed to have invited Persian artisans to train his people in the art of wooden toymaking.

Toymaking has been the livelihood for almost 70 percent of Channapatna’s population for centuries.

Though the place carries the luxury of a patna (city) in its name, it is a small village with narrow, muddy roads, huts and thatched roof workshops.

Apart from the numerous toyshops on both sides of the highway that display colourful toys, nothing is colourful about the village, as the villagers struggle to make ends meet.

Evolving process of toymaking

Earlier, the craftsmen made toys manually. They collected big tree trunks from neighbouring villages and forests. Ivory wood was the main wood used for making toys. Its soft nature made carving easy. Its lighter shade helped the toys absorb colours nicely. But continuous logging has made availability of ivory wood difficult. So the toymakers have turned to other alternatives, like rubber wood, cedar, pine, besides teak and rosewood occasionally.

The toymakers bring the wood to sawmills, a subsidiary industry here, and cut them into small pieces. They carve the pieces to different shapes with the help of small tools like hand blades and knives. Then they colour the pieces with vegetable dyes and lac — a resin from insects.

Channapatna toy factories established decades ago double up as showrooms on the road leading to the village. Image Credit: Chithra Ajith

Channapatna, with around 72,000 people, has a majority Muslim population. Most of the villagers are engaged directly or indirectly in making toys. Many sawmills and 500-odd toy factories show the higher graph of employment and the way the craft adds to the local economy.

“Apart from this, hundreds of small toy-making units function like cottage industries. All the family members play a role in the toymaking process,” Yasir, a commission agent, pointed out to “They assemble the toys, paint and dry them, and then package them.”

Women make small spinning tops, carts and figurines at home.

Gradually, small machines have been introduced. This has made the creation easier. By mechanising the carving and lacquering, the production has become faster. Though the handmade toys have their own beauty, machine-made ones have a perfect finish.

Vassi, who has 30 years of experience, still produces only handmade toys. “We can make 100 small pieces in a day. We work as a group of four. One carves the different parts of a toy and the other assembles them,” he informed Abbas and Gulab who were lacquering and polishing toy trains nodded in agreement. The movement of their fingers showed the craftsmanship they have acquired through years of dedication.


Nothing can beat the beauty of the traditional toys. But modernisation and globalisation have caused some negative impact on the livelihoods of toymakers. By the wide acceptance of cheap Chinese toys, Channapatna toys had a setback as demand decreased.

“Daily wages are very low. Sometimes we get back pain since we are sitting continuously for a long time. But this is the only job we know and we are happy making toys,” Gulab told

But many artisans opted for other jobs as they were poorly paid. They have been hesitant to bring their children into the toymaking business. They saw the middlemen, traders and exporters snatch the profits of the industry while the actual toy makers always struggled to survive. This led to mass migration of Channapatna toy makers to other cities, looking for jobs.

Government implemented many facilities for the development of artisans. But they are inadequate. The Karnataka State Handicrafts Development Corporation (KSHDC) set up a lacquer ware craft complex in Channapatna. It functions as an industrial school and an on-the-job training centre. The limited facilities do not address the actual grievances of the toymakers. The lathes installed there do not cater to every artisan. The subsidy the producers get from authorities is also meagre.

The demonetisation and GST have also contributed in bringing the business, and hence the production, down. “New policies badly affect the sales,” a shop owner told “Some export orders got cancelled.”

Adding colour to a fading industry

Many NGOs and design studios work among the artisans these days. They assure fair wages and markets for the artisans’ products. Design studios inform the toymakers about modern trends and demands. They teach artisans to move beyond toys and to make trays, key chains, bead curtains, pen stands, curios, etc., to face market competition. Designers train the workers to produce new designs according to the demand.

Maya Organic is a livelihood development initiative involved in developing a network of artisans, workers and micro-entrepreneurs capable of producing world-class lacquer ware. This NGO has around 15 units. Women form 70 percent of their workforce. They developed the women’s skills and got them to work under one roof with better work environment and wages.

Channapatna is called the land of toys. Image Credit: Chithra Ajith

“We are trying to help Channapatna regain its glory, by uniting artisans and familiarising them with modern equipment and designs,” Shahida, Operations Head of Maya Organic, told This initiative gives job assurance to the artisans. Maya Organic uses only good quality wood and organic colours.

“Wood and natural colours do not cause any health problems. We can let children play without any fear,” said Gulab. Traditional wooden toys of Channapatna are known for their chemical-free nature.

Besides, many studies have proved that the symmetrical shape and movements of these toys increase hand–eye coordination and motor capacities in children. They also develop mental skills.

Proven health hazards hidden in Chinese toys have helped traditional Channapatna toys regain the market in the recent past. Fairs and exhibitions have opened new opportunities. Online marketing has made the products reach global markets. “We have online marketing facilities and export orders from Japan, South Korea, Arab countries and the USA,” said Shahida. The craftsmen get bulk orders for corporate programmes, star hotels, and seminars.

With the traditional toymakers now capable of producing any wooden toy and curio according to demand, things are looking up. With support from organisations, the simple, smooth and durable toys like the spinning tops, dolls, carts and rocking horses in shimmering colours find markets and the industry looks to colourful days ahead.

Disclaimer: This article, authored by Chitra Ajith, was first published in The views expressed by the author are her own and do not necessarily reflect that of YourStory.


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