Bollywood actor Akshay Kumar took to Twitter in January suggesting that the country come together to help the families of the martyrs from the national defence and armed forces financially, irrespective of the compensations the government takes care of. He said that he strongly believes that it is not just the government's responsibility to stand up for the welfare of the brave soldiers and their families, but that every citizen is accountable for it too. He spoke about a platform where citizens could be connected to the family members of martyrs through an app or website, where they could make financial transfers to a verified account of one of the family members.
The platform 'Bharat Ke Veere' was launched in Delhi recently, headed by Central Home Minister Rajnath Singh and attended by National Security Advisor Ajith Doval, and popular singer Kailash Kher. When the home minister urged the people to make donations to the families of martyrs, the actor took over soon and said "Let's start now." This led to a collection of Rs 12.93 crore.
According to a report by Hindustan Times, Akshay Kumar told the audience,
"I am willing to dance, sing, do anything that you’d like me to, but let us collect the maximum for the welfare of the families of those who sacrificed their lives for us."
The actor tweeted saying,
"No amount of gratitude is enough for our soldiers. We managed to raise Rs. 12.93 crores today! Grateful to all the people who came and showed their support at the #BharatKeVeer Anthem launch. Special thank you to Hon. Rajnath Singh ji for this platform."