In 2016, Artificial Intelligence, Virtual Reality and Machine Learning were considered premium technologies for the IT biggies. Come 2017, even young startups were mobilising these technologies to enhance their products or services.
In 2016, fintech was considered an urban offering. In 2017, while fintech is still to take off in a big way in rural regions, they do know about digital wallets or UPIs.
From ride-sharing services, fitness apps and delivery apps, technology is rapidly reshaping the way we live, work and play. This is in sharp contrast our life just half a decade ago. And not just in metros or Tier 1 cities, even rural India is part of this change, embracing innovations such as agri-tech or e-commerce.
These adoptions are being fuelled by a new category of Indians.
- The first are the kind of people who put a tri-colour frame around their Facebook profile picture in 2015 to support the Digital India programme. While only some understood the programme, several were just taken in by the fad.
- Then there are the people who can talk at length about devices, platforms, voice and image recognition technologies and chatbots. They could be working in a startup, a 50,000-strong tech giant, or just be tech enthusiasts who like to keep pace with technology trends. Early adopters of new technologies and innovations also fall into this category.
- The third category are the ones in between the two. They may not really able to talk about which platform is suited for drones or how to mine cryptocurrencies, but definitely know all about the tech that matters to them.
If you’re reading this, we know you belong to either the second or third category. You understand the tech landscape, its challenges and potential. And we need your help.
Kalaari Capital in partnership with KPMG, YourStory, and NASSCOM is compiling a list of digital trends that will impact India’s economy and shape innovation.
Of the several digital trends forecasted for 2018, how many are relevant to India? How many are based on actual inputs from the community that has been championing digital products, services, and innovations?
Well, we want to do that. As someone who has been a part of India’s digital revolution, either as a service provider or as a consumer, we want to hear from you. We are conducting a survey on digital trends in India, and your participation will enable us to get a better picture of what lies ahead for us in 2018.
Your responses could help a startup prioritise their strategy for 2018 in a better manner, they could help effect changes to a policy, or enable investors to fund innovations that otherwise would be brushed aside. More importantly, your participation will help us get a realistic view of things that matter for a truly Digital India in 2018.