Customer experience management platform Survaider raises pre-series A funding


Survaider plans to use the fund for product enhancement and for expansion to other verticals in India as well as internationally.

SaaS-based customer experience management platform Survaider, raised $5,00,000 in a funding round that was led by The Chennai Angels and Axilor Ventures along with participation from other angels. The platform had earlier raised a small round from Axilor Ventures in 2016.

Survaider's co-founder - Tushar Mishra and Madhulika Mukherjee

Survaider plans to use the fund for product enhancement and for expansion to other verticals in India as well as internationally, said the company in a statement. Survaider has active clients in hospitality and auto industry including brands such as Ginger Hotels, Fern Hotels, Keys hotels and others. It is also working on a pilot with TVS dealership. "With this funding round, we are planning to get clients from verticals such as retail and BFSI," said Tushar Mishra, Co-founder, Survaider.

Founded in 2016 by Tushar and Madhulika Mukherjee, Survaider is a plug and play SaaS solution which helps brands to measure, understand and improve customer experience. It aggregates customer opinions from across channels like direct feedback, social media, review websites, CRM and helpdesk and helps businesses in measuring loyalty and satisfaction scores to improve their service quality.

Tushar said, “We are working to create a world where listening and acting on customer opinions is quick and intuitive. While there are plenty of tools to capture and analyse direct feedback, Survaider is the only solution which can aggregate all online and offline customer opinions to give a holistic view of customer experience. We make it simple for businesses to act on what their customers are saying."

Premkumar S, MD, HCL Infosystems Ltd who leads the investment from The Chennai Angels, said, “The platform of listening, analysing and real-time actionable alerts apart from benchmarking with peers on a SaaS mode is an “unmet need” of the hospitality, financial services and healthcare sector; Survaider has the building blocks and traction in place to emerge as the reference platform."


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