Hansel speaks on the importance of constantly engaging customers


Hansel.io is a feature middleware infrastructure that eliminates the complexities involved in running cross-platform, cross-team business initiatives. Every attribute of a feature can be modified at runtime and sent to a user segment in one stroke, across devices.

Its impact is also measured, without the need for multiple releases or developer bottlenecks. Behind the scenes, Hansel’s back-end SDKs create a hand-shake with your internal backend systems such that any complex user segment can be created within a couple of minutes.

In its video series, Endiya Partners spoke to Hansel.io Co-founder and CEO Varun Ramamurthy, who explained how business needs that translate into features often tend to get bottlenecked at a developer level, which leads to a lot of wasted potential revenue.

Co-founder and CTO, Parminder Singh, explained how Hansel.io focuses on product optimisation by having a unique tech stack that is built on key data pairs which makes it extendable across platforms. This gives businesses the power to control user experiences in near real-time across their products and platforms, and the ability to measure the impact at a very granular level.

The Endiya Inside Out Series are discussions with Endiya's portfolio companies, entrepreneurs, analysts, VCs and corporate executives focusing on bringing deep insights into product startups, be it engineering, product marketing, sales, business development, talent assimilation, culture, fundraising, and exits. You may watch more of the series here.