Satish Kaushik brings cinema on wheels to rural India, launches mobile theatres
The Mobile Digital Movie Theatre (MDMT) will give rural masses a multiplex experience for just Rs 35.
Our love for movies is evident in the amount of money and time we spend to watch them. Be it at multiplexes in cities or cinema theatres in smaller towns, few hesitate to spend on watching movies in theatres. However, it is not so in rural India as not all villages have cinema halls, nor do they have access to the internet.
To light up the situation, film director Satish Kaushik has come up with Mobile Digital Movie Theatre (MDMT). The plan is to convert trucks into theatres that can travel across different villages in India, so that people can watch movies for a nominal price, in the range of Rs 35 to Rs 75.
A mobile theatre is basically a ready-to-assemble, easy to dismantle and carry around in a truck theatre. These theatres are air-conditioned, fire-proof and weather proof, and can accommodate around 150 people.
According to reports, around 35 of these theatres are ready, and the team is hoping that 150 of these will be made to give the rural masses a multiplex experience.
Each truck will be named after a popular movie and these names include - Mr India, Baahubali, Shehanshah, and Don, according to a Mid-day report.
Delhi Chief Minister Arvind Kejriwal gave the concept a thumbs-up by inaugurating the mobile theatre. The initiative is backed by entrepreneur Sushil Chaudhary, who is the founder of Picture Time, which is running these mobile theatres.
Talking about this initiative, Satish Kaushik told the Hindustan Times,
“Not just films, this portable theatre can be used for educational and government purposes also, when leaders and speakers want their speeches to reach the interior parts (of the country). The person could be in Delhi, but people can watch it in Mumbai at the portable theatre,” he says.
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