Flipkart acquires Israel-based startup Upstream Commerce


Upstream Commerce is said to be one of Israel's leading tech firms that build cloud-based, automated competitive pricing and product analysis solutions. 

Walmart-majority-owned Flipkart on Tuesday acquired Israel-based Upstream Commerce, a real-time pricing and product assortment optimisation solutions provider. The financial details of the acquisition were not revealed by the company.

Kalyan Krishnamurthy, CEO of Flipkart

A statement from Flipkart said that Upstream Commerce is one of Israel’s leading technology startups that build cloud-based, automated competitive pricing and product analysis solutions. These solutions will strengthen Flipkart’s ability to deliver insights to its sellers, helping them optimise their product assortment and pricing strategies and find gaps in the market to serve customers better.

The company said that post the acquisition, the Upstream Commerce team, while being part of Flipkart group, will continue to work out of Israel and will become one of Flipkart’s many global centres for future data science work.

Upstream Commerce was backed by YL Ventures as a leading investor from its inception to acquisition. Avendus Capital was the financial advisor to Upstream Commerce.

Kalyan Krishnamurthy, CEO, Flipkart, said, “In the past decade, Flipkart has not only pushed for e-commerce growth in India but has also solved quintessential Indian problems through technology innovations and we will continue to be aggressive in building and getting global tech to solve for some of the hardest e-commerce problems. With the Upstream acquisition, we will now have tech and talent presence across Asia, US and Israel, some of the key global hubs for innovation. The team at Upstream Commerce is highly talented and as we welcome them to Flipkart we are also looking forward to making Israel one of our excellence centres to do cutting edge data science work.”

Anil Goteti, Head of Marketplace, Flipkart, said, “At Flipkart, we have helped get lakhs of small and medium businesses online and it is important for these businesses to price their products correctly. While we have been actively developing machine learning algorithms to further improve the selection and pricing parameters for sellers, we believe that through added capabilities from Upstream, we will be able to provide them with automated pricing and help plan better selection in the most accurate, timely, and profitable way. These capabilities will be a big addition for us and together with our in-house AI capabilities, we will be able to share actionable insights with our sellers to help them make informed decisions on products and their pricing.”

The company said that the acquisition is in line with Flipkart’s vision to solve e-commerce challenges through technology innovations- both through in-house efforts as well as inorganic route, and will help provide wider selection and better pricing for Flipkart customers.

Amos Peleg, CEO, Upstream Commerce, “We are excited to become a part of India’s largest e-commerce player. The choice and vision of Flipkart to establish its presence in Israel through acquiring Upstream Commerce is a significant vote of confidence in the company’s team, technology and domain expertise, and are looking forward to help growing the presence of Flipkart in Israel.”


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