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5 reasons to engage your customers in a healthy conversation on social media

Neha Yaduvanshi
3rd Oct 2018
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Social Media Examiner says a whopping 96 percent marketers are currently participating in social media marketing to increase sales and brand recognition.

Social media is integral to life now. People around the globe are connecting, by sharing their views, stories, photos, video, and what not!

Social networks have also emerged as the most common platform for sales generation and brand/services recognition. Imagine sparing as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. According to Social Media Examiner, a whopping 96 percent marketers are currently participating in social media marketing to increase sales and brand recognition.

Many new startups that went big in a short span of time showed a powerful social media and customer engagement. Nykaa, Shuttle, Zivame, Flipkart, Grofers, PayTm, and many others were small setups and earned mass-level recognition within a few years of their working. Do you know why? They all have highly active social media pages with responsible executives to handle customer queries. If any customer reports dissatisfaction in terms of their services or products purchased, the support executives handle the issue very smartly and retain the customer. Whether the query arrives from email, a toll-free number, or any social media platform, these companies ensure that no query goes unanswered. And yes, they never fail to appreciate loyal customers alongside.

So how can social media help your business? Here are the 5 effective ways in which social media engagement can grow your business:

 Increased brand value

Implementing the right kind of social media strategy and engagement can result in the levitation of your business. When visiting viewers see a genuine incoming response from the selling party a relationship of credibility is built, which increases brand value in every possible vertical.

More organic traffic at your doorstep

The impact of the internet means that about 60 percent businesses have an online presence today. But managing a website without social media marketing will do no good. By strategically performing social media marketing and quality engagement with your customers, the level of organic traffic on your website will rise eventually. A pocket-friendly approach!

Higher customer satisfaction

"When you interact with a customer on a one-to-one basis on social media it makes them more loyal. Loyal customer spends more with you, stay with you longer and tell their friends about you". - Dan Gingiss, Marketing & Customer Experience Executive.

Social media is an excellent networking and communication platform. How far you can go is depends on what you have on board to promote. Daily activity and immediate response lend a sense of credibility. Meaningful engagement helps in retaining customers.

Helps in securing a non-volatile market value

Can there be any better way to engage the interest of your customers directly? By deliberating monitoring the analytics and viewer’s activity and response, an organisation can engage in real-time analysis and do the needful measures. The practice of retaining customers with genuine engagement can help the organisation build life-long relationships.

Thought leadership

Promoting well-researched and quality content is another way that an organisation can use. The power of meaningful content can work as a sales magnet in promoting your brand/products/services. And if you are getting a bombardment of comments and likes, it means that your audience is appreciating your work!

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.) 

 

 

 

 

 

 

 

 

 

 

 

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Authors
Neha Yaduvanshi
Neha Yaduvanshi is the founder & CEO at Vastada Consulting, India's leading strategy and communication consulting firm for private, public, government and social sector organizations. With more than 8 years of professional experience, she has acquired deep expertise working with both multinational and domestic companies on business strategy, public relation and social media strategy. Often labelled as an expert in idea generation, developing campaigns and executing a communication plan, she believes in building customised PR and communication strategy for clients focusing on the power of concept generation, rich and original content and storytelling. She had efficiently ran one of the most successful social media campaigns in India for a leading political party. Her company Vastada Consulting has clientele in a range of industry sectors, including technology, energy, retail, e-commerce, travel and tourism, consumer, agriculture, NGOs, state government, and leading political parties. Prior to starting her own consulting firm in 2016, she has worked with leading MNCs like Avantha Group, Franchise India Brands Ltd, MMTC Ltd, and Automation Industry Association on sales development, business strategy, corporate communication, product launch, projects and programs development and execution. You can reach her at: LinkedIn: https://www.linkedin.com/in/nehayaduvanshi18/ Facebook: https://www.facebook.com/singh.neha1811 Twitter: https://twitter.com/NehaYaduvanshi9 Instagram: https://www.instagram.com/nehayaduvanshi18/ Website: http://vastadaconsulting.com

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