OnePlus most recommended smartphone brand in India, says Consumer Insights Study 2018


Consumer Insights Study 2018, conducted by 91mobiles, states that OnePlus is the most recommended smartphone brand for this year.

Nowadays, people are known to change their cell phones as frequently as seasons change. Done with the features offered by their existing sets and impressed by the promises offered by newer models, consumers are rapidly changing their smartphones.

With the Dhanteras and Diwali sales kicking in, many have been eyeing ecommerce platforms Amazon and Flipkart to get their hands on the latest smartphones. While brands come up a new handset every six months, the 'Big Billion' days and the 'Great Indian Festival' promise better discounts and sees a huge demand for smartphones.

Smartphone discovery platform, conducted a Consumer Insights Study 2018 to understand this dynamically changing customer preferences. The Gurugram-based company provides information and interactive tools to help customers decide which phone to buy and from where.

“The Consumer Insights Study done by us is a sincere effort to understand the changing inclinations of consumers towards various brands and also to gauge their current requirements when it comes to smartphone features,” said Nitin Mathur, Co-founder of 91mobiles.

The study concluded that almost 81 percent Indians feel that their smartphones don't have all the features they need.

It also stated that at least one out of four Indians face battery degradation problem, and 23 percent users visit a service centre at least once a year. Users of Chinese brand Honor faced the least service issues, and only 13 percent of its users had to take their phones for service.

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As much as 21 percent users have said that waterproofing is the most desired features in smartphones.

91mobiles' report stated that currently, OnePlus is the most recommended smartphone - almost 90 percent of its current users recommend the brand, which received the highest rating under 'Value for Money' category.

According to Counterpoint Research, the Chinese smartphone producer recently secured the topmost position in the Indian market. For two consecutive years, the smartphone company secured the highest position with 30 percent market share. The growth was driven by its recent launch of OnePlus 6. The company launches its successor, OnePlus 6T today in the Indian market.

The Consumer Insights Study 2018 received feedback from more than 15,000 smartphone (primarily, male) users between the age group of 18 and 30. The study concluded that 19 percent users desire quick charge support, and 15 percent of them look for front-facing flash to perfect their selfies.

Face unlock feature is looked for by 11 percent of respondents. The study also stated that 22 percent first-time smartphone users opted for Xiaomi, while 14 percent chose Lenovo and 12 percent went for Samsung. Xiaomi's sub-brand POCO is an emerging brand to look out for, claims the study.

“The overall outlook for the smartphone industry remains optimistic despite a myriad of brands competing with each other in the space. With the onset of the festive season and at a time when gifting is on the rise, we hope this study helps our consumers in making the best purchase decision,” added Nitin.

91mobiles was launched in 2012 and sees a traffic of over 20 million each month. The company works with telecom brands like Samsung, Nokia, Oppo and Vivo. It promotes products and offers of ecommerce platforms Amazon, Flipkart, PayTM and TataCliq. The company recently acquired a majority stake in, a 500Startups funded company.


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