Clean up that desk to get started: your startup fix to start the week


Tidy desk, tidy mind. Marie Kondo would agree! The cheerful Japanese cleaning consultant first caught our attention by asking if our possessions “sparked joy” in her internationally bestselling book, The Life-changing Magic of Tidying Up. Since then, she’s gone on to become a celebrity, even bagging her own show on Netflix.

January 14, apart from being the day when multiple Indian festivals are celebrated, is also Clean Off Your Desk Day! And, we suggest that you take a leaf out of Marie Kondo’s book. Start the week right with some serious cleaning. Getting rid of all the clutter on your desk – by using her proprietary KonMari method - will set you up for getting some good solid work through the week.

Marie Kondo says tidying is just a tool, not the final destination. Source:

As she says: “Tidying is the act of confronting yourself…tidying your physical space allows you to tend to your psychological space.” So 'sort by category, not by location', and see how a clean desk can inspire you to work.

If that isn’t enough, our stream of startup stories is sure to.

Standing in line at the fuel pump is passé for now there's a Swiggy for fuel. Bengaluru-based MyPetrolPump brings diesel to your doorstep. The startup, which is redefining last-mile delivery of diesel and helping reduce fuel theft, spillage, and adulteration, was founded by Ashish Gupta in 2016.

A MyPetrolPump delivery truck outside a commercial complex in Bengaluru.

Your granny’s beauty box gets a touch of science as personal care brand SOVA brings Ayurveda to beauty. Founded by designer Vasavdatta Gandhi and her niece, Sneha Daftary, in January 2018, the luxury personal care brand now offers 15 organic and natural products.

Sneha Daftary and Vasavdatta Gandhi, the Founders of SOVA.

At 13, he invested his parents’ money in the stock market; at 26, he runs a successful wealth management startup. Meet Anurag Bhatia, who ventured into private wealth management with Minance. The Bengaluru-based startup, which has 3,000 customers, plans to open satellite offices in Pune, Hyderabad, and Chennai soon.

Anurag Bhatia, Founder and CEO, Minance Technologies, started investing his parents’ savings in the stock market when he was 13 years old.

Do you need cash quick? This Delhi-based startup provides instant, short-term loans. Bootstrapped instant online lending platform Phocket, founded by Sumit Jain, Piyush Jain, and Mohit Bansal, aims to “provide cash in your pocket at the speed of a rocket”. It offers loans of up to Rs 1 lakh to salaried professionals at a flat interest rate of 2.5 percent per month.

The Phocket team aims to provide loans at the 'speed of a rocket'.

Here's the story of how a 21-year-old entrepreneur built Surf2Ship, the world’s first price comparison and cross-border shipping website. Sri Lankan techie Ravidu Mario Weerakoon has created an integrated platform that lets you compare prices of local and international products, and get them shipped to your doorstep at low cost.

Ravidu Mario Weerakoon, Founder of Surf2Ship.

Like sports but don't know how to connect with other like-minded people and discover venues? Meet Playo, the new player in town that's taking the game global. The app-based sports platform lets sports buffs find a community of enthusiasts and players in their vicinity, network and play with them, and discover sports venues and activities in their city.

App-based sports platform Playo lets sports buffs find a community of like-minded players in their vicinity.

This startup has your sole comfort on its mind. Pampering your feet gets a new meaning with Merino wool shoes from Hyderabad-based Neeman's. Conceptualised in the US, the startup – founded by friends Taran Chhabra and Amar Preet Singh - offers men’s shoes that promise comfort and sustainability.

Taran Chhabra and Amar Preet Singh want to create a culture of comfort and sustainability in India with their shoe brand.

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