Online grocery seller Grofers claims Rs 310 crore sales in January


Grofers, which competes with BigBasket and AmazonNow, says it brought 2.5 lakh new customers to its platform this month, and is working towards the next wave of growth in the online grocery segment.

Albinder Dhindsa, the Co-founder of Grofers, says the e-grocer will sustain the momentum going forward.

Gurgaon-based online grocery platform Grofers has announced that it generated Rs 310 crore in sales in January. It claims to be the first e-grocer in the country to achieve this feat.

In a press release, the company said it had brought 2.5 lakh new customers to its platform this month. Albinder Dhindsa, Co-Founder and CEO, stated in the release, “We are excited to emerge as India’s favourite e-grocer. We have received a tremendous response in the Grofers Orange Bag Days sale and we will sustain the momentum going forward. We are geared to bringing better priced grocery products to 100 million customers, and this is just the start.”

A few days ago, Grofers held the Grand Orange Bag Days, which it claimed was the biggest sale of the e-grocery industry.

Grofers offered 100 percent cash back across segments such as staples, beverages, home, and kitchen. It said it recorded an average of 14 lakh visits per day on the app during the eight-day sale.

“During this period, a total of 1.81 crore items worth Rs 207.5 crore were sold. With an average ticket size of Rs.2,640 and 20 items per cart, [we] recorded highest customer engagement in Delhi-NCR, followed by Mumbai and Bangalore,” said the press release, adding that the company recorded 80 percent increase in sales of its private label products at this time.

Competing with Bengaluru-based e-grocer BigBasket and Amazon India’s grocery arm AmazonNow, Grofers has positioned itself as a low price online supermarket. It is now operational in 13 cities, and is profitable in Delhi.

In January 2018, Grofers crossed Rs 100 crore monthly GMV. Last year, it launched a membership programme for customers to provide better prices, and its own labels. In fact, the startup's range of private label is priced approximately 5 percent to 50 percent lower than the market price for popular brands in these categories.

Backed by the likes of SoftBank, Sequoia Capital India, and Tiger Global Management, the five-year-old startup has raised more than $200 million, and is targeting Rs 2,500 crore in revenue this fiscal.

Also read: How Grofers got the online grocery game right and won Rs 400 crore from SoftBank


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