Google says India is 'important', and that's why it is 'bringing hardware devices here'

Search giant Google, which has launched smart display device Google Nest Hub in India, already offers the Pixel smartphone, streaming device Chromecast, smart speaker Google Home, and VR headset Google Daydream View to users in the country.

Tech giant Google is betting big on Indian market and bringing in hardware products from its global portfolio to the country to cash in on the growing demand for smart devices.

The US-based company, which on Monday launched Google Nest Hub in India, already offers devices like Pixel smartphones, Chromecast (streaming device), Google Home (smart speaker), and Google Daydream View (VR headset).

Google CEO Sundar Pichai

"India is a very important market. That's why this is a market where we are launching a portfolio of Google hardware products from phones to assistant device to home device, and hopefully more products will come in the future to India," Google Director, Asia Pacific Business, Mickey Kim said.

Google India and Thailand Business Lead Saurabh Arya said Google Nest Hub, a smart display device for homes that can be used to control lights, camera and other smart products, is a new category and growth is expected to be very fast but declined to comment on specific numbers.

Priced at Rs 9,999, the Google Assistant-powered device simply can also be used for Google services like search, calendar, maps, YouTube, and Google Photos.

Google Nest Hub supports more than 200 million connected devices from over 3,500 brands globally. Using touch or voice, users will be able to control devices like smart bulbs, cameras and smart plugs from companies like Xiaomi, Syska lights, Oakter Plugs, Philips Hue, LG, and others.

The device, which features a seven-inch display, has a physical button to turn off the mic and does not have a camera. Kim said this had been done to address privacy concerns that users may have around the device in their homes.

Earlier this month, Google also launched Question Hub, which allows users to let the search giant know when they cannot find content they were searching for, and it collects all these unanswered questions.

(Edited by Teja Lele Desai)


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