Amazon launches 8 new Echo devices in US, 3 in India

For the India market, Amazon has introduced three new devices, including the new Echo with updated fabric design and premium sound.

Global ecommerce major Amazon has unveiled eight new Echo devices for the US market, three of which will be available in India for now.

The Seattle-based tech major also announced new Alexa features and smart home experiences.

For the India market, Amazon has introduced three new Echo devices, which include the new Echo that features updated fabric design and premium sound, and costs Rs 9,999 - the same price of the previous generation Echo.

The new Echo Dot comes with a clock, which has a bright LED display displaying the time, outdoor temperature, timers, or alarms. It will be available for Rs 5,499.

Amit Agarwal, SVP & Country Manager, Amazon India

The third product Echo Studio, priced at Rs 22,999, is equipped with five directional speakers for immersive studio-quality sound, room adaptation technology, and a built-in smart home hub.

These three devices are available for pre-order in India on and select retail stores.

Amazon launched five other Echo devices for the US market. These include Echo Flex and Echo Show 8 for greater access to Alexa at home. All-new Echo Buds, Echo Frames and Echo Loop will enable customers to use Alexa while on-the-go.

Emphasising on the privacy, Dave Limp, Senior Vice President, Amazon Devices, said: "Privacy is our foundation. We build privacy into our hardware."

Customers will soon be able to automatically delete their voice recordings older than three or 18 months.

Parag Gupta, Head of Amazon Devices India, said, "Customers across the country have given feedback on how they love using Alexa - whether it is listening to their favourite music, playing a game with kids or controlling their smart home appliances".

Echo Flex enables customers to add Alexa to any space in their home will be launched in India later this year.

Amazon has a strong Echo devices portfolio in India with Echo Dot, Echo Plus, Echo Show, Echo Show 5, and Echo companion devices Echo Sub, Echo Link, and Echo Link Amp.

Later this year, Amazon will add another feature enabling customers to communicate with Alexa in a whisper.

(Edited by Saheli Sen Gupta)


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