Alibaba Singles' Day 2019 rakes in $38.4B; How unicorns are writing India's startup story

Singles' Day 2019 created a new record with a gross merchandise volume (GMV) of $38.4 billion overtaking the 2018 number of $30.8 billion.

12th Nov 2019
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What if you were your best competition? Started in 2008, Alibaba’s Singles Day is now regarded as a benchmark event for the Chinese retail industry and also an indicator of the health of this segment.


The annual event racks up bigger sales than Thanksgiving, Black Friday, and Cyber Monday combined. Singles' Day 2019 created a new record with a gross merchandise volume (GMV) of $38.4 billion overtaking the 2018 number of $30.8 billion.


This 25.7 percent GMV growth sets aside the apprehension about a perceptible slowdown in the Chinese economy and the online shopping frenzy had participation from across the globe.


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