Decoding product roadmaps: What led to Ezetap's pivot

In the first story in our product mapping series, we take a closer look at Ezetap's journey from a single payments offering to a SaaS business model.
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Over the years, India has transitioned from a cash-based, opaque economy to a digital and transparent one, propelling the fintech sector to greater heights. And startups like Bengaluru-based smart payments provider Ezetap are leading the way to make India the hotbed of financial transformation. 

Founded in 2011 by Abhijit Bose and Bhaktha Keshavachar, Ezetap functions in the mobile Point-of-Sale (mPoS) market. However, it has since then diversified into integrating that payment experience with other software applications and systems used by merchants.

In the first story in our product mapping series, we take a closer look at Ezetap's journey from a single payments offering to a SaaS business model.


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