Decoding product roadmaps: What led to Ezetap's pivot

In the first story in our product mapping series, we take a closer look at Ezetap's journey from a single payments offering to a SaaS business model.

Over the years, India has transitioned from a cash-based, opaque economy to a digital and transparent one, propelling the fintech sector to greater heights. And startups like Bengaluru-based smart payments provider Ezetap are leading the way to make India the hotbed of financial transformation. 

Founded in 2011 by Abhijit Bose and Bhaktha Keshavachar, Ezetap functions in the mobile Point-of-Sale (mPoS) market. However, it has since then diversified into integrating that payment experience with other software applications and systems used by merchants.

In the first story in our product mapping series, we take a closer look at Ezetap's journey from a single payments offering to a SaaS business model.

Why Infosys believes AI must be approached as a journey

Balakrishna D R, SVP, Service Offering Head – Energy, communications, Services and AI & Automation Services, Infosys

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Pema Khandu, CM of Arunachal Pradesh.

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Vikas Pandey along with Shubhanshu Shekar Shukla, Founders of DRISTI

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(Image source: Shakti Mohan)

From winning a dance reality show to completing 10 years in the entertainment industry, Shakti Mohan now dons a variety of hats. She is a reality show mentor, web series creator and also an entrepreneur with her own make-up line.

Amrish Rau, Head of fintech investments at PayU leaves the group

Amrish Rau

After spending three years with Naspers-owned PayU, Amrish Rau, who was heading financial technology investments and partnerships for the global digital payments player, is moving on.


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