Flipkart’s innovation journey, from within and outside

Flipkart is improving its innovation quotient for the ecommerce segment with participation from its employees, other startups, and college students.
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The Indian ecommerce industry is expected to cross $100 billion in the next three to four years from the current $30 billion. This growth will need constant innovation driven largely by technology and innovation. 

And, Flipkart — India’s leading ecommerce marketplace — is driving innovation both from within the company and collaborating with outside players as it seeks to implement new ideas. 

Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, says, “Innovation quotients can be blunted if one starts focusing only on delivering on things they already know. We want to change that.” 

The company has created several structured programmes to help unleash creativity without the fear of failure, including Project 1K, Hackday, SlashN, Flipkart Grid, Wired, Trail Blazer, Girls Wanna Code, etc.

For Flipkart, perhaps the most important step taken to raise the level of innovation, especially in its engagement with the startup ecosystem, was its Leap programme, launched in August 2020. 

The startup accelerator programme helps selected startups undergo a 16-week mentorship with an equity-free grant of $25,000

Jeyandran says, “To improve digital commerce in India it was imperative on our part to do this. Based on the response of our first cohort, we have been inspired for the next.”


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Before you go, stay inspired with… 

Flipkart Chief Product and Technology Officer Jeyandran Venugopal

“Innovation is always about something new and is also risky. We do not want people to do only safe things. There is still very little acceptance of failure; we want to change the narrative.” 

Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart


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