Tatas muscle into fitness

Tata Digital Limited has entered an MoU for investing up to $75 million in Cure.Fit, subject to completion of diligence process and other approvals.
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Tata Digital Limited, a 100 percent subsidiary of Tata Sons Private Limited, has entered into a Memorandum of Understanding (MoU) for investing up to $75 million in fitness startup Cure.fit. 

With this investment, Cure.fit Founder and CEO Mukesh Bansal will join Tata Digital as President. 

"Joining Tata Digital marks an exciting new step for me and my team and is a recognition of the value we have created with CureFit for fitness enthusiasts in India," Mukesh Bansal said.

This is not the first time the subsidiary has ventured into the consumer tech space. 

Last month, Tata Digital acquired a majority stake in online grocery delivery startup Bigbasket. The deal placed Tata in direct competition with major online delivery conglomerates, including Reliance Industries’ Jio Mart, ecommerce giant Amazon Inc, and Walmart-owned Flipkart.

The salt-to-steel conglomerate, Tata Sons, had set up Tata Digital in August 2019 to build digital consumer businesses across verticals, including travel, retail, and financial services.

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Before you go, stay inspired with… 

“Fitness in India is still in the initial stages at sub one percent penetration. Over the next 10-20 years, this will increase to 15-20 percent like in the West.”

Mukesh Bansal, Co-founder and CEO, Cure.fit


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