Relooking at India’s $1.5T gold assets

Founded by Deepak Abbot and Nitin Misra, indiagold is a Delhi-NCR based digital gold startup that provides consumers with digital gold, gold loans, and digital locker facilities at their doorstep.
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Good Morning,

Digital gold or gold loans weren’t the segments former Paytm executives Nitin Misra and Deepak Abbot wanted to explore. The duo, who created several financial products and were building the digital loan segment for Paytm, didn’t think it would be a viable business. 

But in 2020, they founded indiagold, a startup operating in the digital gold lock and locker segment

The founders’ early reluctance wasn’t based on market size. In fact, just based on market size, gold loans would be a great segment to start up as, according to the World Gold Council, Indians are sitting on gold worth $1.5 trillion. 

In 2020, the gold-based lending platform raised an initial seed round of Rs 14 crore from Leo Capital, Blume Founders Fund, Sequoia Scout, and seven angels. 

Last week, it confirmed a $12 million fundraise from PayU and Alpha Wave Incubation Fund, along with participation from Better Tomorrow Ventures, 3one4 Capital, and Rainmatter Capital.

indiagold offers users the option to store gold in lockers at much cheaper rates than banks, and also proffers a credit line for the deposited gold. As of June this year, indiagold claims to have sold gold worth Rs 4 crore. 

Customers can store gold and earn close to six percent interest annually on the value of the deposit, and the startup already has over 800,000 customers across Delhi-NCR. 


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Before you go, stay inspired with… 

“It almost looks like we're trying to build like an OYO of Lockers. Our goal is to get customers comfortable, to provide them more security for their precious assets. But more important is to get customers comfortable enough to deposit their gold in our safe custody.” 

Nitin Misra, Co-founder, indiagold


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