Inside AppsFlyer, the $2 billion app analytics powerhouse

Global mobile marketing powerhouse AppsFlyer has a very simple motto — ‘make good choices’. Good choices, it believes, come from “good insights”.
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Global mobile marketing powerhouse AppsFlyer has a very simple motto — ‘make good choices’. Good choices, it believes, come from “good insights”. 

And that is what the decade-old SaaS company provides its 8,000+ technology partners and 12,000+ brands, through its app analytics platform. 

Founded in Tel Aviv in 2011 (and now headquartered in San Francisco), AppsFlyer became a unicorn in January 2020, after raising a Series D round of $210 million led by General Atlantic. 

“At a $1.6 billion valuation, AppsFlyer has become the first and only unicorn in the attribution category,” Co-founder and CEO Oren Kaniel wrote in an official blog post. 

Oren believes that customers are the “lifeblood” of AppsFlyer. “It starts and ends with customers,” Oren tells YourStory Founder and CEO Shradha Sharma in an exclusive interview. 

The result: Today AppsFlyer is one of the fastest-growing SaaS startups in the world, and one of the top five such companies in the US. The $2 billion-company’s ARR has crossed $200 million. 

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Before you go, stay inspired with… 

“Look at companies that were extremely successful, but have now vanished. Blackberry, for example. Companies that continue to walk in the same direction even though the market has significantly changed won’t exist.”

Oren Kaniel, Co-founder and CEO, AppsFlyer


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