This boAt has sailed and how!

Five years since its launch, audio tech and wearables brand boAt Lifestyle is profitabile. Launched in 2016 by Aman Gupta and Sameer Mehta, it also recently emerged as the 5th largest wearable brand globally.
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Five years since its launch, audio tech and wearables brand boAt Lifestyle is profitable. Launched in 2016 by Aman Gupta and Sameer Mehta, it also recently emerged as the 5th largest wearable brand globally.

The brand almost tripled its revenue to Rs 700.44 crore in FY20 from Rs 239.4 crore in the year-ago period. Its profits climbed to Rs 48.5 crore during the same period from Rs 9 crore in FY19.

At the launch event of YourStory’s Brands of India, Aman Gupta, Co-founder of boAt Lifestyle, talked to YourStory Founder and CEO Shradha Sharma about boAt’s playbook of becoming a globally iconic brand from India.

According to the Delhi-based startup, in 2019, it sold over 6,000 units per day with four units sold every minute. Recently, 10,000 pieces of its newly launched men’s trimmer range called ‘Misfit’ were sold within one minute of launch on ecommerce platform, Flipkart. That was when boAt shifted gears, and zoomed beyond audio.

In the past year, it also doubled its employee strength and established a local R&D centre in Bengaluru, expanded into newer categories like smartwatches, besides launching over 20 new products in the audio category in FY21.

Aman also said the D2C brand hopes to become India’s first digital-first consumer brand to go public.

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Image credits: YS Design


News & Updates


Before you go, stay inspired with… 

Aman Gupta, Co-founder, boAt

“Being an entrepreneur requires you to surf through different turfs in one go. This needs passion and love for what you are doing. Find what you like.”

Aman Gupta, Co-founder and CMO, boAt


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