Femtech startup Gynoveda eyes foreign shores

In 2019, a personal pain point and a predilection for Ayurveda led Rachana Gupta and her husband, Vishal Gupta, to launch Ayurveda-based femtech startup Gynoveda.

Friday September 24, 2021 , 4 min Read

According to a Frost & Sullivan 2018 report, femtech is the “next big phenomenon in the women’s health market” and has 50 percent of the global population as target customers and a market potential of $50 billion by 2025.

In 2019, a personal pain point and a predilection for Ayurveda led Rachana Gupta and her husband, Vishal Gupta, to launch Ayurveda-based femtech startup Gynoveda.

The tech-enabled platform, which focuses on women’s menstrual health, claims to have built the world’s first gynaecology robot, which uses artificial intelligence (AI) to identify menstrual abnormalities and prescribes Ayurvedic supplements.

The initial investment of $2 million came from the couple’s personal savings, who had one aim — “combining technology, content, and Ayurveda to solve period problems.”

gynoveda claims to have delivered two lakh orders since inception and is seeing a 40 percent monthly growth in revenues.

It is also getting some interest from Australia, New Zealand, Nigeria, the US, and Southeast Asian markets, where it has piloted deliveries already.

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