Apurva Purohit’s journey to starting up

Apurva Purohit and her son, Siddharth, have started Aazol, a consumer products startup that aims to create a marketplace for traditional food made by self-help groups in Maharashtra.
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Good Morning,

Apurva Purohit's entrepreneurial journey is one of a kind. The author of two bestsellers, she is an independent director at Mindtree, L&T Technology Services, and Manipal Health Enterprises.

She, along with her son Siddharth, recently launched Aazol Ventures Pvt Ltd, a consumer products company that aims to create a market for traditional food items made by self-help groups and micro-entrepreneurs by reconnecting Indian consumers to local foods of their regions.

Aazol has onboarded self-help groups that make different kinds of produce, with each group employing between three and 50 women to work with them.

Giving due emphasis to sustainability, she says the idea is to look at businesses that support environment-friendly practices and bridge the divide between urban and rural India.

"I think it’s a beautiful and impactful collaboration of different MSMEs coming together. I want to see Aazol scale quickly and make a difference," Apurva says.


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News & Updates

  • Fintech startup PhonePe has announced an employee stock options (ESOPs) buyback worth Rs 135 crore based on seniority. All current employees can sell up to 25 percent of their vested stock. 
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Before you go, stay inspired with… 

Paytm founder Vijay Shekhar Sharma

“Indian entrepreneurs already handle uncertainty as if it is a norm, not a special condition. That is the beauty of Indian entrepreneurship.”

Vijay Shekhar Sharma, Founder and CEO, Paytm


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