Join YourStory as we launch 500 Challenger Brands

Brands of New India aims to help India create an additional 500 D2C Brands in the next three years and enable existing brands to grow their business to $100 million from $10 million.
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Good Morning,

From fashion to home products and from food to wellness, D2C startups today have the potential to disrupt most of the consumer-focused industries. To enable the same, YourStory is launching “500 Challenger Brands” as part of our Brands of New India initiative.

Brands of New India aims to help India create an additional 500 D2C Brands in the next three years and enable existing brands to grow their business to $100 million from $10 million.

Today, Shradha Sharma, Founder and CEO of YourStory, along with leaders from the D2C ecosystem, will unveil the first 100 brands through a report and help these companies scale and reach their full potential.

Join us to identify 500 D2C emerging brands of new India across categories such as beauty & personal care, fashion & accessories, toys & games, food & beverages, health, wellness & fitness among others.

Click here to register for the event. 

If you're a D2C startup, apply here to get a chance to connect directly with potential investors, policymakers, other D2C founders, service providers and our over 10 million user base.

You can learn more about the initiative here.


The Interview

In this exclusive conversation with Bhavna Belani, Founder & CEO of BAGATELLA and Shradha Sharma, Founder and CEO of YourStory, learn how Bhavana and her team convert paddy wastes to purses, thus helping in reducing the pollution caused by burning it.


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Prioritising data privacy

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Co-founders Parablu


News & Updates

  • FRND, a Bengaluru-based audio romance and friend discovery startup, has raised $6.5 million in a Series A funding round led by Battlegrounds Mobile India (BGMI) creator KRAFTON. 
  • Blinkit, formerly Grofers, an online grocery delivery service, which is pivoting to quick commerce, is suspending deliveries in the areas that it cannot service within 10 minutes.

Before you go, stay inspired with… 

Rajeev Banerjee, Founder, MOJOPAQ

“Nobody is keen on vanilla products, and people are willing to pay if the product is right.”

Rajeev Banerjee, MOJOPAQ