2021: The year quick commerce took off

The quick commerce model is here to stay and will drive investments in the logistics sector servicing the need for dark stores, last mile delivery.
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Good Morning,

Amid the restrictions induced due to the COVID-19 pandemic, many avoided stepping out to buy groceries and other essentials. With more people now online than ever, this led to the exponential growth of quick commerce startups.

2021 saw online grocery and fresh produce delivery companies ramp up the ‘convenience factor’ with promises of 10-minute deliveries to keep consumers hooked.

Food delivery startup Swiggy had launched its grocery and essentials delivery service Instamart in mid-2020. The service, which currently delivers groceries in 30-45 minutes, is now targeting 15-minute deliveries by early 2022.

Operating in the same space, Bengaluru-headquartered Dunzo rolled out 19-minute delivery for consumables earlier this year, after receiving backing from Google Ventures and Lightstone. Grofers recently rebranded itself to Blinkit with capital from Zomato and announced that it will be shutting down all locations that it did not service within 10 minutes.

With massive capital inflow, better predictability, and multiple fulfilment centres have allowed these quick commerce startups to enter newer cities.

“Third-party players help quick commerce companies launch new cities faster. The potential for the sector is huge as the online players serve only one percent of the market,” S Lakshmanan, Vice President and Head of Fulfilment Services at Ecom Express, tells YourStory

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Before you go, stay inspired with… 

Ronnie Screwvala, Co-founder and Chairman, UpGrad

“Now, it is a given that skills in digital, design thinking, entrepreneurship, and innovation will be pivotal in post-pandemic era.”

Ronnie Screwvala, Co-founder, upGrad


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