Inside nutraceutical and supplements brand BodyFirst

Mumbai-based BodyFirst was started in 2017 by Pranay Jain. The brand offers a host of nutraceutical products plant protein, KSM66 Ashwagandha, vegan flaxseed oil, fenugreek fibre, Astaxanthin, and probiotics. It has a presence in 45 cities across India.
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Mumbai-based nutraceutical and supplements brand BodyFirst offers a host of products such as plant protein, KSM66 Ashwagandha, vegan flaxseed oil, and more. 

The brand began its journey in 2017 with an aim to make “India nutritionally responsible while providing authentic, genuine, clinically researched products to the Indians,” Founder Pranay Jain tells SMBStory

Today, BodyFirst is present in 45 cities through offline and online channels. 

The company says it's on a mission to be a complete health solutions brand. While it already has sizable penetration in categories such as immunity, health management, weight Desi Hangovermanagement, protein, cholesterol control with 55 SKUs (stock-keeping units), it plans to penetrate deeper into the skincare, children’s health categories. 

“The aim is to reach more than 100 formulations by FY23,” Pranay says. Read more


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The founders bootstrapped this company with Rs 5 lakh to set up Ashvatha’s ecommerce store and manufacturing unit. It started operations in April last year and closed around 30 lakh in revenue in December 2021. This year the company is hoping to clock Rs 80 lakh in revenue. Read more.


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Before you go, stay inspired with…

Arjeeta, Founder, eKSlate

There’s no failing as an entrepreneur; only learning. Believe in yourself and your idea, and deliver your best every day; the rest will fall in place.

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