From 2 stores to Rs 100 Cr: KAZO’s journey

KAZO was started in 2007 in New Delhi by Deepak Aggarwal to bring in high-street international fashion wear for Indian customers. Today, the brand is present in 70 cities with more than 170 points of sale and a Rs 100 crore turnover. Here’s how they did it.
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According to McKinsey & Co, India's apparel market will be worth $59.3 billion in 2022, making it the sixth-largest in the world. With the rise of urbanisation and modernisation, the demand for high fashion is greater than ever before.

But Delhi-based high-street international fashion wear brand Kazo has been fulfilling this demand for the last 15 years. Known for its rich western designs, the Made in India brand was founded by Deepak Aggarwal in 2007 after he realised that there was a wide gap in the western clothing market in India. 

"My inspiration behind the brand came into being with the aim to amalgamate international fashion and trends with a dressy fashion quotient and thus create an iconic style for the modern Indian woman today," the Founder, CEO, and Managing Director of KAZO tells SMBStory.

Today, KAZO's outlets are unmissable in metropolitan shopping areas such as South Extention II in Delhi and Santacruz West in Mumbai. The brand has grown from two outlets to 170 points of sale across 70 cities in India, clocking a turnover of Rs 100 crore. 

Click here to read the story.


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