Why a product design company is venturing into early-stage investing

Mumbai-based Lights Out Studio, which works with consumer businesses, has invested in two D2C brands. The product design company is actually starting its own early-stage investment arm.

Good Morning,

Lights Out Studio is a product design company that has worked with the likes of Ayurveda brand Kapiva and fitness and wellness app Cure.fit. But, it now has a new ambition. 

The Mumbai-based company announced the launch of Lights Out Ventures, its investment arm that will invest in early-stage direct-to-consumer (D2C) companies as well as consumer brands. 

Saksham Mendiratta, Co-founder at Lights Out Studio, tells YourStory that the investment arm plans to deploy close to Rs 3 crore by the end of 2022 from accrued revenues of the product design arm. Lights Out Ventures plans to invest in 10-15 companies by the end of 2022 with cheque sizes between Rs 10 lakh and Rs 25 lakh. 

“It is not an accelerator programme or a syndicate and we work as angel investors. We bring with us a network of partnerships, which could benefit D2C brands, such as connecting them with other venture capital funds for their follow-on rounds or distribution network and retail,” he says.

It has already invested in two D2C brands — Mumbai-based nutraceuticals brand Super Human Wellness and Jaipur-based healthy snacks brand Eat Better.

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Credit: YourStory Design

Before you go, stay inspired with… 

“Our entire belief till probably five years ago was that we needed the government to solve our problems. Now, entrepreneurs are India’s future.”

Rajesh Jain, Netcore Cloud

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