BabyChakra enters D2C

Parenting platform BabyChakra has rolled out a baby-safe product range, co-created with inputs from mothers and doctors.
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Parenting platform BabyChakra has rolled out a baby-safe product range, co-created with inputs from mothers and doctors.

The launch of the latest range comes less than a year after the platform was acquired by MyGlamm (parent company of The Good Glamm Group) for an undisclosed amount. The beauty unicorn had outlined an investment of Rs 100 crore in mom-baby-content-to-commerce in the next three years. 

In March, BabyChakra made its first acquisition with parenting network Tinystep to expand its regional presence by providing users access to information related to parenting across nine languages.

“Now, with the content and creator stack, BabyChakra’s foray into D2C (direct-to-consumer) baby care products is a step toward achieving the goal it had set out as a brand,” Founder Naiyya Saggi tells HerStory. Read more. 


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Before you go, stay inspired with… 

Ratan Tata, Chairman Emeritus of Tata Sons and Chairman of the Tata Trusts.

“Set goals to give you a balanced, successful life. Balanced means ensuring your health, relationship, and mental peace are all in good order. There is no point in getting a promotion on the day of your breakup.” 

Ratan Tata, Chairman Emeritus of Tata Sons and Chairman of Tata Trusts 


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