Reinventing tea from Indore

Shashank Sharma laid the foundation of The Tea Factory in 2012 with the first outlet in Indore being inaugurated a year later. In a span of a decade, the company now boasts 180 outlets with expansion to Canada, the UK, and UAE, and more.
2 CLAPS
0

Hello Readers,

Indians can always find a reason to drink tea. After all, the beverage powers the entire country. But over the years, there has been a noticeable shift in the tea-drinking culture—from small shops to big cafes. 

Jumping on the growing trend, 22-year-old entrepreneur Shashank Sharma decided to open a tea café. 

"After completing my graduation, I was thinking of a business idea to start with and one day, while I was discussing my plans with my friends at a corner chai tapri, and we were talking of Cafe Coffee Day's  success, I realised, why can’t I open a tea cafe?” Shashank tells in an interaction with SMBStory.

In 2012, he founded The Tea Factory with its first outlet in Indore. It now operates through 180 outlets and has a global presence across UAE, Canada, the UK, Nepal, and Bangladesh.

Read the full story here.


Editor’s Pick: Nutty Yogi

When Pallavi Gupta was diagnosed with autoimmune disorder lupus, she went on a food regimen that was inspired by Ayurveda and clean eating.

Doubling down on healthy eating, Pallavi launched Nutty Yogi, a collection of the recipes and diet plans she had discovered. Read more.


Startup Spotlight

D2C health and wellness brand

Former Nykaa CFO Sachin Parikh, former Amazon and Unilever executive Neehar Modi, and Anvi Shah believed that D2C (direct-to-consumer) health and wellness is on the cusp of digital disruption.

The trio started Pratech Brands, a content-led digital-first retailer with a focus on two categories, home and health. Read more.


News & Updates


Before you go, stay inspired with… 

“It’s time for businesses to address the issues underpinning gender inequality and create a culture that women want to join.”

Subramanyam Reddy, Founder and CEO, KnowledgeHut


Now get the Daily Capsule in your inbox. Subscribe to our newsletter today!