Reinventing tea from Indore

Shashank Sharma laid the foundation of The Tea Factory in 2012 with the first outlet in Indore being inaugurated a year later. In a span of a decade, the company now boasts 180 outlets with expansion to Canada, the UK, and UAE, and more.

Hello Readers,

Indians can always find a reason to drink tea. After all, the beverage powers the entire country. But over the years, there has been a noticeable shift in the tea-drinking culture—from small shops to big cafes. 

Jumping on the growing trend, 22-year-old entrepreneur Shashank Sharma decided to open a tea café. 

"After completing my graduation, I was thinking of a business idea to start with and one day, while I was discussing my plans with my friends at a corner chai tapri, and we were talking of Cafe Coffee Day's  success, I realised, why can’t I open a tea cafe?” Shashank tells in an interaction with SMBStory.

In 2012, he founded The Tea Factory with its first outlet in Indore. It now operates through 180 outlets and has a global presence across UAE, Canada, the UK, Nepal, and Bangladesh.

Read the full story here.

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News & Updates

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