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Krithika Nelson

Krithika Nelson, after spending over 5 adventurous years of building meaningful content and creative concepts for Web, TV and Radio and 2 years of playing manager, decided to answer her calling. Now she is the co-founder and CEO of Shopo.in, and is working towards creating the perfect world for Indian designers, artists and artisans!

17th May 2012

E-commerce Startups: Are You Facing The Marketing Roadblock?

6th Dec 2011

My Lover has a Startup and I want to burn it down!

Krithika Nelson of Shopo.in shares her views and thoughts on how partners of people who are working in or has a startup should understand and how they can support them.

2nd Dec 2011

4 Steps to Living in (and in spite of) your Startup!

Krithika Nelson of Shopo.in shares her views on how starting up and living in your startup is all about completely forgetting fun with friends, time with loved ones, family, hobbies, interests, and whatever else made up your life so far. It is about living with just one concept 24 X 7 in your brains, and in the process, losing health, sleep, friends and any respect or love in the family.

3rd Nov 2011

3 Practical Tips for Out of Box E-commerce Design

So a year back, my co-founder Theyagarajan and I had this idea - for a marketplace for everything with an Indian heart, over an auto ride from a bustling market street in Chennai. Over the next few weeks, we visited more exhibitions and street markets than we had ever done in our lives.. And at the end of it all, we knew that this was our calling.

12th Oct 2011

How Tight are the IP Rights and Copyrights in India?

“Imitation is the best form of flattery” Now that’s a quote by Charles Caleb Colton that we are all aware of! But my question is this – When someone copies your work, Do you really feel flattered? Actually Flabbergasted would be more appropriate! It is not easy to see the work you have put hours or weeks or even years of hard work into, being ripped off by someone else, and called their own! It all starts with an innocent phone call or message most of the times!

29th Sep 2011

Think you are too old to startup? You might want to read this!

It’s not every day that you meet someone that genuinely leaves an impression behind, inspires you and makes you feel proud, though you probably know the person for just about few minutes!

22nd Sep 2011

So, what does your face look like?

An article on 'Online Social Media Visibility For Brands' by our guest columnist Krithika Nelson, Founder, Shopo.in